I headed off to the pictures to see John Carter over the weekend. Why? Because I had a few spare hours and one of those unlimited cinema cards which means I get in for 'free'. Anyway, it certainly wasn't based on the trailer. What I expected was a huge battle thingy saturated with loads of crappy CGI, not my thing at all. Funnly enough there was a lot of that, but there was more to it. The trailer seemed keen to stress the CG battles, and I wondered why? And then I started thinking about how important trailers were. Before the film was a trailer for Mirror Mirror. One trailer is really good, the second trailer makes it seem really bad. It's all a question of editing and stressing different points. So today's thought, is; who are you aiming at? If you aim at the right audience you're more likely to get a hit. Are some targets bigger and easier to hit? Can you appeal to more than one audience?
But I'd check out John Carter if you're curious. It wasn't brilliant and neither was it awful, it was entertaining though.